Social Media
Available: Fall
Program Description
If you are a recent graduate and find that you need to know how social media can be used in an organizational context, this program is for you. If you have been working in industry for a number of years and want to further your career with current knowledge and hands-on social media experience, this program is for you. If you run a business or non-profit and would like to learn how to apply social media in your operations, this program is for you.
FACULTY
Our faculty of social media experts offers a diverse background of professional experience and skill sets.
The Social Media program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and in demand.
Fall Intake Location/Hours:
The program is offered at Newnham Campus with classes scheduled Fridays from 8:00 a.m. – 8:45 p.m. and on Saturdays from 9:00 a.m. – 6:00 p.m.
Field Placement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.
Apply Online
Also Available
Starting in May 2020, this program will be located at [email protected] Campus.
Your Career
The digital landscape is continually changing the business and communications practices of organizations. Seneca's Social Media program is an eight-month intensive social media launchpad into this space. This social media graduate certificate program is specifically created to make you the one with the current knowledge and applicable, hands-on social media experience. You will be prepared to strategically assess and execute opportunities in marketing, public relations, communications, employee recruitment and engagement.
Upon graduation you may find yourself working as a brand ambassador, community manager, content strategist, customer relations specialist, digital content manager, digital media manager, digital marketing manager, director of marketing, director of customer engagement, interactive marketing manager, marketing co-ordinator, social analytics manager, social media analyst, social media co-ordinator, social media community manager, social media content curator, social media specialist or social media strategist within organizations in the for profit, not-for-profit, government and academic sectors.
Affiliations/Associations
- Marketwired
- Salesforce
- American Marketing Association
- Canadian Marketing Association
- Interactive Advertising Bureau of Canada
- Greater Toronto Marketing Alliance
Related Careers
PROGRAM LEARNING OUTCOMES
This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Advanced Education and Skills Development.
Admission Requirements
Program Eligibility
- A recognized degree or three-year post-secondary diploma from an accredited institution; OR
- Mature Student Status (age 19 or older) with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
- English proficiency at the post-secondary level.
Note
Although not required for admission, the following are recommended for your success in the program:
- Competence in word–processing, Windows systems environment and basic Internet applications.
Program Costs
Choose academic year:
Tuition – Domestic
$6,393
Tuition – International
$14,200
Book & Supply Costs
$400
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice. Parking, locker and some mandatory incidental fees are among the charges not included in the figures above.
Program Details
The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.
Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.
Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.
| Semester 1 | |
|---|---|
| Social Media Strategies | |
| Social Media Engagement in Private and Public | |
| Search Engine Strategies | |
| Technical Skills for Social Media | |
| Visual Communications | |
| Semester 2 | |
| Internet Writing and Content Development Strategies | |
| Internet Market Research | |
| Web Mining and Analytics | |
| Influence Based Marketing | |
| Social Media Capstone | |
| Field Placement | |
| Semester 1 | |
|---|---|
| Social Media Strategies | |
| Social Media Engagement in Private and Public | |
| Search Engine Strategies | |
| Technical Skills for Social Media | |
| Visual Communications | |
| Semester 2 | |
| Internet Writing and Content Development Strategies | |
| Internet Market Research | |
| Web Mining and Analytics | |
| Influence Based Marketing | |
| Social Media Capstone | |
| Field Placement | |
Admissions
Need to know more about your application and/or the application process? Reach out to our admissions advisors for assistance.
Domestic
International
Student Recruitment
Have questions about Seneca’s campuses, financial aid, student supports and more? Connect with one of our student recruiters for more information or to book a campus tour.
Domestic
416.491.4660[email protected]
International
416.491.5050 ext. 22608[email protected]
Additional Contacts
Financial Aid & AwardsProgram Coordinator
Program Chair (Interim)
Why Choose Seneca?
Passionate, expert faculty from a range of professions
Real-world learning experiences through paid and non-paid work opportunities
Curriculums developed in collaboration with industry advisory committees
A variety of credentials offered from certificates, diplomas, degrees, and graduate certificates
Opportunities to pathway to higher level credentials at Seneca and other universities in our transfer partnership network