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Social Media

Available: Fall

Program Description

If you are a recent graduate and find that you need to know how social media can be used in an organizational context, this program is for you. If you have been working in industry for a number of years and want to further your career with current knowledge and hands-on social media experience, this program is for you. If you run a business or non-profit and would like to learn how to apply social media in your operations, this program is for you.


Our faculty of social media experts offers a diverse background of professional experience and skill sets.

The Social Media program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and in demand.

Fall Intake Location/Hours:

The program is offered at Newnham Campus with classes scheduled Fridays from 8:00 a.m. – 8:45 p.m. and on Saturdays from 9:00 a.m. – 6:00 p.m.

Field Placement

You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

Apply Online

Also Available

Starting in May 2020, this program will be located at [email protected] Campus.



2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

Your Career

The digital landscape is continually changing the business and communications practices of organizations. Seneca's Social Media program is an eight-month intensive social media launchpad into this space. This social media graduate certificate program is specifically created to make you the one with the current knowledge and applicable, hands-on social media experience. You will be prepared to strategically assess and execute opportunities in marketing, public relations, communications, employee recruitment and engagement.

Upon graduation you may find yourself working as a brand ambassador, community manager, content strategist, customer relations specialist, digital content manager, digital media manager, digital marketing manager, director of marketing, director of customer engagement, interactive marketing manager, marketing co-ordinator, social analytics manager, social media analyst, social media co-ordinator, social media community manager, social media content curator, social media specialist or social media strategist within organizations in the for profit, not-for-profit, government and academic sectors.


  • Marketwired
  • Salesforce
  • American Marketing Association
  • Canadian Marketing Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance

Related Careers


This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Advanced Education and Skills Development.

Admission Requirements

Program Eligibility

  • A recognized degree or three-year post-secondary diploma from an accredited institution; OR
  • Mature Student Status (age 19 or older) with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the post-secondary level.


Although not required for admission, the following are recommended for your success in the program:

  • Competence in word–processing, Windows systems environment and basic Internet applications.

Program Costs

Choose academic year:

Tuition – Domestic


Tuition – International


Book & Supply Costs


Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice. Parking, locker and some mandatory incidental fees are among the charges not included in the figures above.

Program Details

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Please take a few moments to view Important Academic Dates for your relevant term.

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.


Need to know more about your application and/or the application process? Reach out to our admissions advisors for assistance.

416.491.5050 ext. 22840 [email protected]
416.491.5050 ext. 22364 [email protected]

Student Recruitment

Have questions about Seneca’s campuses, financial aid, student supports and more? Connect with one of our student recruiters for more information or to book a campus tour.

[email protected]
416.491.5050 ext. 22608
[email protected]
Additional Contacts
Financial Aid & Awards

Program Coordinator

Bhupesh Shah 416.491.5050 ext. 77701 [email protected]

Program Chair (Interim)

Angela Zigras 416.491.5050 ext. 77531 [email protected]

Why Choose Seneca?

Passionate, expert faculty from a range of professions

Real-world learning experiences through paid and non-paid work opportunities

Curriculums developed in collaboration with industry advisory committees

A variety of credentials offered from certificates, diplomas, degrees, and graduate certificates

Opportunities to pathway to higher level credentials at Seneca and other universities in our transfer partnership network